Google AdWords is the most targeted form of advertising. It’s the most targeted form of advertising as people searching on Google search are telling you exactly what they are looking for, and your ad can show up alongside those searches.
No. Google AdWords is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads, Display ads, Remarketing to different people who have been on your website, YouTube and Gmail ads.
SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right..