PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads
that appear on Google’s search engine and other Google properties.
AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time
a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad
space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance
of their keywords and ad campaigns, as well as the size of their keyword bids.